Day: August 8, 2025

When sports moments go viral, they capture the worlds imagination. From a dog saving a soccer goal to an NFL star’s heartwarming tribute for Memorial Day, these micro-moments transcend their respective leagues and spark global conversation. Viral sports moments are more than just awe-inspiring plays or entertaining antics; they help athletes and their brands bridge the gap to new fans, build communities of team loyalty and create lasting memories.

While most Olympic athletes train their entire lives for their moment in the spotlight, not all are blessed with such an opportunity. One exception is Yusuf Dikec, who won a silver medal in shot put with an effortlessly cool stance that had everyone talking. He may not be the most famous Olympian, but he’s definitely the most viral.

A good number of people regret decisions they make after a few pints, but few do so as much as Freddie Andrews, who decided to slide down a metal divider between two escalators on the London Underground after watching the World Darts Championships. He quickly went from hero to villain as his video racked up millions of views on social media.

Athletes and sports leagues are increasingly reliant on social media to connect with fans in real time and promote their content. However, sometimes the big social media moment happens organically, like when NBA star Steph Curry delivers a troll-busting post honoring fallen service members or NASCAR star Danica Patrick shares a touching tribute for Memorial Day. Other times, sports brands can intentionally engineer a viral moment with the help of a creative agency like Zoomph.

The world of esports is quickly expanding and changing. What once was a casual hobby has turned into a modern day gold rush, where top players can earn millions of dollars and be invited to compete in high-profile tournaments and leagues. eSports, or electronic sports, are competitive video gaming championships that can be watched live by tens of millions of people worldwide. It’s a fast-growing industry with a potential to break the $1 billion annual revenue mark in the future, and it could soon make its way to the Olympics.

Picture a basketball arena or a football stadium packed to the rafters with fans cheering on their favorite team. Now imagine that esport athletes, dressed in colorful and professional-looking uniforms, are gathered to play their favorite video games in front of a crowd full of enthusiastic fans. That’s a typical esports tournament, where teams face off head-to-head in their chosen video game of choice for trophies, cash prizes, and international recognition.

But just like real-life athletes, these esports players need to practice and train in order to perfect their skills and perform at a top level. They also need to be healthy, and their diets can have a huge impact on their performance on the field. Fortunately, there are many ways that these esports athletes and their teams can stay on track for a healthy lifestyle. This is why a number of popular esports teams have their own in-house nutritionists that help them optimize their diet for success on the big stage.