International trade in the digital era is experiencing a significant transformation, presenting both challenges and opportunities for business people. Along with advances in technology and digitalization, the trading process is now more efficient, transparent and globally connected. However, the challenges of regulation, security and global competition are also increasing. One of the main opportunities in international trade is wider market access. Small and medium-sized companies (SMEs) can now take advantage of digital platforms to reach consumers in various countries without requiring large investments. E-commerce and marketplaces such as Alibaba and Shopify allow businesses to expand their market reach, selling products and services without geographic limitations. This provides an opportunity for SMEs to compete with large companies. However, a big challenge in the digital era is the complexity of regulations which vary between countries. Each country has different regulations regarding taxes, consumer protection, and import restrictions. Companies must understand this legal framework to avoid legal problems that could be detrimental. This also includes compliance with data privacy regulations, such as GDPR in Europe, which can burden companies with additional costs for compliance. Cybersecurity is another crucial challenge. As more and more data and transactions are carried out online, the risk of cyber attacks becomes higher. Businesses must implement strong security measures to protect sensitive information and maintain customer trust. Investments in cybersecurity technology, such as encryption and intrusion detection systems, are critical to ensuring transaction integrity. Global competition is also getting tougher. Companies now compete not only on products but also on technology, price, and customer service. Companies need to innovate and adapt quickly to stay relevant. Using big data and analytics to understand consumer behavior is key to maintaining competitiveness in a dynamic market. Additionally, sustainability is an important consideration for consumers who are increasingly aware of their environmental impact. Companies that implement environmentally friendly and sustainable business practices will have a competitive advantage. Integrating sustainability practices in the supply chain can attract more customers and strengthen brand reputation. Logistical constraints also cannot be ignored. Although technology makes the purchasing process easier, challenges in product delivery remain. Companies must find efficient and reliable logistics solutions to ensure products arrive on time. Collaboration with logistics service providers and the use of technology in shipping tracking can increase efficiency. International trade in the digital era, although challenging, offers many opportunities for innovation and growth. By leveraging technology and being adaptive to change, companies can optimize profits and develop more effective business strategies in an increasingly connected world. Increasing collaboration between the public and private sectors is also important to create an environment that supports the sustainable growth of international trade.