From a dog saving a soccer goal to a mascot’s funny antics and an NFL player’s troll-tastic handshake, viral sports moments captivate fans across the globe and create indelible memories. From heartwarming tributes to pranks gone wrong, these micro-moments go beyond the box score and help leagues and athletes connect with fans in real time and build loyalty across teams.
When writing content, remember Berger’s mantra “built to show, built to grow.” To increase the chances of your article going viral, keep in mind that it should elicit a reaction from readers and make them want to share. A stale, clunky narrative that doesn’t capture the spirit of the moment will likely fail to resonate. Read your article aloud to catch awkward phrasing and unnatural rhythms, and ask friends to read it as well.
These campaigns went viral because they tapped into universal emotions that everyone can relate to, especially motherhood and sports. The ad brought tears to viewers’ eyes as it showcased many athletes’ relationships with their mothers and highlighted the role that their moms played in their athletic success.